HealTwo
The platform designed to revolutionize the way psychologists manage and scale their practices
About the Project
HealTwo is an innovative platform developed to assist psychologists in managing and scaling their practices efficiently. The application aims to eliminate administrative burdens and enhance client engagement, providing a comprehensive suite of tools to streamline various aspects of practice management. The primary goal is to enable psychologists to focus more on their clients and less on paperwork by offering solutions like online scheduling, client management, and personalized exercises.
Team
Vlad Gavrilaș (Me) - Strategy, Design, Interviews
Alin Simion - Development
The Problem
Psychologists and mental health professionals face several challenges in their practice management, including:
- High rates of no-show appointments disrupting schedules.
- Difficulty in retaining existing patients over time.
- Outdated and inefficient patient management processes.
- Limited engagement with clients between sessions.
- Administrative tasks taking up valuable time that could be spent on patient care.
- Inefficiencies in scheduling and managing appointments.
- Lack of personalized treatment and follow-up exercises for clients.
Results
Trough our process, we successfully made:
- Business Model Canvas
- Empathy Map
- Mapping out assumptions
- Customer Interviews
- User Flows and Architecture
- Wireframes
- MVP Design
Context
This project started as community initiative to support the awareness of the Mental Health. While I organized some local events, I found the opportunity of having a bigger impact and I decided to create an app to support the people in need. While we did the research, I found out that a bigger problem was faced by the specialists so, we decided to pivot and focus on helping them.
After this, we validated our assumptions by talking with specialists, clients and mentors that helped us to gain knowledge about their pain-points and our opportunity to a make change in their life.
Branding
Brand Concept: HealTwo is built on the foundation of connection and collaboration between the specialist and the client. This fundamental relationship is reflected in both the brand name and the logo, emphasizing the unity and mutual support that defines the HealTwo experience.
Logo Design: The HealTwo logo is crafted to visually represent the connection between the specialist and the client. This connection is depicted through elements that form a smiling face, symbolizing the positive and supportive interaction between both parties. The smile signifies trust, satisfaction, and the positive outcomes that arise from their collaboration.
Brand Colors: The primary color chosen for HealTwo is a healing green. This color is carefully selected for its symbolic meanings, which include:
- Harmony: Representing the balanced and cooperative relationship between the specialist and the client.
- Balance: Reflecting the equilibrium and stability that HealTwo aims to bring to the clients' lives.
- Peace of Mind: Signifying the calmness and reassurance that clients feel when engaging with HealTwo services.
Overall, the HealTwo brand identity is designed to convey warmth, trust, and the promise of a supportive journey towards well-being.
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The process
1. Research and Analysis
Collected quantitative and qualitative data through surveys and interviews with psychologists and clients to identify challenges like high no-show rates and administrative inefficiencies. Competitive analysis highlighted market opportunities and informed project goals.
2. Structuring
Organized data with affinity walls, created user personas, empathy maps, and customer journey maps to understand user needs and pain points. Documented use cases to define functional requirements.
3. Wireframing
Developed low-fidelity wireframes for basic structure and layout, iterating based on feedback. Created high-fidelity wireframes detailing design elements, refining through multiple feedback rounds to meet user needs.
4. UI Design
Established visual identity with branding elements. Developed UI mockups and prototypes for specialist and client apps, showcasing key features. Iterative feedback ensured an intuitive, user-friendly final design enhancing practice management and client engagement.
Research and analysis
At this point, we have started collecting business-related data, setting objectives, and putting together a strategy plan. We interviewed specialists such as psychologists, coaches, and therapists, as well as clients who have undergone some form of therapy. This allowed us to identify issues from both sides. The most important pain points identified were:
Specialists:
- Communication and trust are crucial for the therapeutic relationship.
- Over 40% faced challenges from clients who quit without notice. Most of them measure progress only during therapy sessions.
- Over 80% do not use a system to organize and manage their practice.
Clients
- "It would have helped me if they asked me something, or wrote to me."
- For 50%, more involvement from specialists, such as paying attention and remembering what they talked about, would be appreciated.
- "I didn't know where the therapy was going. This created additional anxiety because the effort wasn't measured."
- Most of the clients reported that they quit because they felt there wasn't enough involvement from the specialist.
Structuring
After conducting the research, I organized the gathered information and created an affinity wall to define the app's initial structure. I also analyzed competitors and reviewed user testimonials to identify potential improvements.
This process allowed us to prioritize the MVP features that offered the highest impact with minimal effort. Consequently, I developed an initial user flow for the specialist app.
Wireframing
We initially use these wireframes to agree on the rough app structure. They consist of grayscale blocks without text in the interface, accompanied by external descriptions of each screen's purpose.
Using the low-fi wireframes, use cases, and data from previous steps, then we created high-fidelity wireframes. These wireframes represent the future interface of the app, without pixel-perfect details and colors.
Product Design
After designing the wireframe and testing it with users we collected the feedback and started the UI Part. As a result of our work, we delivered UI screens organized into modules, features, and predefined flows. I designed the specialists platform on desktop and mobile view, the client version as a mobile app and the marketing website.
Conclusions
After designing all the screens for the product, we developed the MVP and I conducted testing with psychologists. I discovered that they greatly needed a system to manage all their processes. Additionally, the interaction with their clients was enhanced, improving their connection and leaving a positive impression.
During testing, the psychologists appreciated the streamlined workflow and the intuitive interface, which allowed them to focus more on their clients rather than administrative tasks. The feedback indicated that the MVP not only met their practical needs but also facilitated a more engaging and professional experience for their clients. This reinforced the importance of our design choices and provided valuable insights for further development.
