RVS Keuken
Brand Identity and Website redesign for one of the greatest Kitchen Inox Worktops from the Netherlands.
About
A complete branding and website design project created for RVS Keuken, an ambitious manufacturer of designed stainless steel worktops.
RVS Keuken, a leading producer of inox worktops in the Netherlands, faced the challenge of refreshing its brand after a decade in business. My responsibility was to completely overhaul the brand identity and design a new website. The goal of this project is to revitalize the RVS Keuken brand by creating a modern, user-friendly website and refreshing the brand identity to better appeal to the target audience.
The Chllenge
While the growth has been beyond exciting, it’s also led to some growing pains:
- The company’s brand and web architecture had become unclear, and customers were confused about plan names.
- Their audience was often unaware of the new services beyond messaging.
- RVS brand identity needed to better reflect the aspirational vision the company has and the inspiring people they serve.
- The website user experience was poorly designed and this impacted the business bookings.
Credits
- Mircea Tăune & Sigmatic Team for Development
- KeesJan Deelstra for Marketing Strategy
Results
- A fresh new brand identity created;
- A new website architecture and updated customer journey;
- Completely redesigning the platform;
The brand
Upon conducting thorough research and analysis, it became evident that our client's existing logo mark did not effectively encapsulate their desired values, attributes, and market position.
One of the glaring issues was the inclusion of a clichéd aluminum design, which failed to resonate with their core identity. Therefore, our proposed solution revolves around a comprehensive redesign that aligns more closely with the essence of their business. Upon conducting thorough research and analysis, it became evident that our client's existing logo mark did not effectively encapsulate their desired values, attributes, and market position.
Therefore, our proposed solution revolves around a comprehensive redesign that aligns more closely with the essence of their business. The cornerstone of our redesign strategy is centered on highlighting the fundamental aspect of the client's business: the worktop. As their main product, the worktop serves as a tangible representation of their brand ethos and offerings. With this in mind, we are proposing to shift the focus away from the outdated aluminum motif and instead emphasize the worktop through a refined and contemporary visual representation.
The platform
Embracing change. A new brand, a new website
Overview
The RVS online presence revitalization project aimed to enhance the digital experience for both B2B and B2C customers.
The Problem
RVS's existing online presence faced several challenges:
- Outdated design that did not reflect the brand's identity.
- Poor user experience, leading to high bounce rates.
- Lack of differentiation between B2B and B2C customer journeys.
- Inefficient navigation and information architecture.
- Inadequate mobile responsiveness.
- Limited user engagement and interaction.
- Difficulty in finding relevant information quickly.
- High abandonment rates during the checkout process.
Structuring
The primary objective was to create a seamless, intuitive browsing experience that caters to the unique needs of each audience segment. Through competitive research, we identified industry trends and best practices, which informed our design strategy.
This comprehensive approach ensured that the new design would not only meet but exceed user expectations, thereby driving increased engagement and satisfaction.
The project scope included developing separate user flows, wireframes, and high-fidelity prototypes for the B2B and B2C segments. The goal was to align all design decisions with RVS's brand identity and business objectives. The revitalized online presence was expected to boost customer acquisition and retention, ultimately contributing to RVS's long-term digital success.
